SEO

Capacitacion

Optimise the ranking of websites in search engines

https://searchenginewatch.com/2016/01/21/seo-basics-22-essentials-you-need-for-optimizing-your-site/
https://en.m.wikipedia.org/wiki/Search_engine_optimization
https://www.thesitewizard.com/archive/google.shtml

Perform keyword research and competitor benchmarking

http://neilpatel.com/2015/09/01/the-simple-but-effective-guide-to-keyword-competition-analysis/
https://www.seroundtable.com/google-keyword-planner-tool-benchmarking-20107.html
https://mention.com/blog/competitor-seo-tools/

redes sociales

 

Implement best practice SEO web design, copywriting and site architecture

 

Implement an effective link building strategy

https://searchenginewatch.com/sew/how-to/2370863/6-crucial-link-building-strategies-to-drive-quality-traffic
http://www.wordstream.com/link-building
https://moz.com/beginners-guide-to-seo/growing-popularity-and-links

Configure and optimise paid search campaigns

http://www.wordstream.com/blog/ws/2015/03/06/adwords-account-structure
http://www.cpcstrategy.com/blog/2015/07/adwords-ppc/
https://www.searchenginejournal.com/20-ways-increase-conversion-rate-optimization-ppc-advertising/97917/

Comfortably manage paid search budgets and keywords bids

https://support.google.com/adwords/answer/2375454?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en
https://www.searchenginejournal.com/manage-low-budget-adwords-campaign-lessons-learnt-spending-40000/67105/

Apply best practice ad copywriting

http://www.wordstream.com/blog/ws/2016/03/14/ppc-ad-copywriting
http://www.wordstream.com/blog/ws/2016/07/26/expanded-text-ad-best-practices

Measure search engine marketing success

https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success
https://blog.kissmetrics.com/google-analytics-strategies-to-measure-seo/
http://searchengineland.com/kpis-seo-measuring-seo-success-254773

Download section:
PowerPoint:

search-engine-marketing-masterclass

PDF:

shopping_paper_2016
searchmetrics-ranking-factors-2015-whitepaper
search-engine-optimization-starter-guide
moz-the-beginners-guide-to-seohook_line_sinker

 

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